In conclusion, we have some work to do.
See what I did there? At a glance, I was able to identify a problem that Power BI visualized by just looking at the intuitive output and immediately recognize the path forward.
Microsoft Power BI really puts data at your fingertips. This cloud map of keywords was generated through our Official AnyKey Facebook Page. Admittedly, we don't use our Facebook Page as much as we should. But with a 30 minute investment of my time (a good chunk of which was downloading and installing yet another feature-rich upgrade to the Power BI desktop app), I was able to leverage some Facebook Graph statistics and build a keyword based Cloud Map.
At a glance, I can see what words we use most commonly on AnyKey's page. This gives us insight on areas that we're emphasizing well (IoT is a big message for us these days, check!). But, more importantly, as the image looks fairly sparse it's clear to see that we either don't have many posts (guilty) or we don't write a lot for images we share (also guilty).
Power BI isn't complicated
In a nut shell, for a few minutes of effort, I was able to drill into a Web-based data source and consume that data in a powerful and rich visual format.
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Nuts and Bolts of this Word Cloud
From within the Power BI desktop application, I was able to quickly, and easily connect to my Facebook data. The handy-dandy wizard gave me point and click messages to connect with Facebook through my Facebook account and get access to every post of our company's page.
With some intuitive steps to massage the data, I was able to extract the text from each posting and generate "lists" of words from each posting.
The magic of this exercise comes from the use of the Microsoft provided WordCloud Visualization. It doesn't come pre-installed, so you have to visit the Power BI Visuals Gallery first. On that page, search for the "WordCloud" visual and follow the steps to download and import the visualization.
About the Author
Tim McKay is a self-proclaimed serial entrepreneur with experience in a diverse set of tech-centric companies. He is currently working to continue expand his managed services company nationally. He is a business consultant, tech practitioner and an internationally published author with a passion for business and seeing technology improve the lives of humans. Tim enjoys a good tawny Port, and likes to think of himself as a coffee connoisseur (aka. snob). He holds an MBA, Graduate diploma in Management and a Bachelor of Science and holds a doctorate in the "School of Hard Knocks".