Our incubation service offerings are by invitation only.
We work within our network of contacts to research and identify candidate entrepreneurs who meet the criteria we feel are tantamount to a successful business venture with AnyKey.
Our selection process is decidedly rigid and closed to ensure that our angel investor networks have the assurances that our efforts and selected business ventures have a realistic chance of making money. We only want to be involved in projects where we can materially influence the outcomes of the business venture for the collective good. AnyKey will be actively involved in the venture, the total opposite of a silent partner, and most would-be entrepreneurs are threatened by that. So, we spent a LOT of time in our candidate selection process.
If you are one of the lucky few selected, here are some of the services you will have:
- Entrepreneurial assessment
- Getting to know all about you, why you want to do this
- Definition of code of conduct, management philosophy and goals for the project
- Pick a name for the project
- Incorporate the business, secure domains, trademarks
- Interim Infrastructure
- Office space
- Colour photocopier and printers
- Document binding services
- Telephones
- Fax
- Domain hosting (web and ftp)
- Product definition
- Definition of core product (or service) and value proposition
- Definition of follow-on products and respective value proposition
- Definition of customer
- Market research
- Size, strength, composition of target
- Demographic analysis of expected customer base
- Statistical trend analysis
- Customer behaviour analysis
- Customer attitude analysis
- Customer needs analysis
- Customer sales objections and response scripting
- Target market size analysis
- Competitive analysis
- Identification of direct, indirect and potential competitors
- Competitor pricing analysis
- Competitor service analysis
- Competitor market share analysis
- Operational analysis
- Prototype of product
- Design of high-level manufacturing process (or service offering procedures)
- Planning for alternate approaches
- Planning for "best case" and "worst case" (risk management)
- Staffing and key skills analysis
- Physical presence analysis
- Virtual presence analysis
- Sales and financial projections
- Detailed sales projections by named customer or customer type
- 5 year Pro-forma financial statements (balance sheet, profit & loss, cash flow)
- Capitalization analysis and needs assessment
- Exit strategy
- Business Planning
- Prospectus -- a 3 page summary of your business that will tickle the interest of investors
- Lots of pages detailing the nitty gritty that the entrepreneur would use to run the company with
- Build a "get to market" project plan (everything leading up to a "grand openning")
- Build a "go to market" plan (what you do after you hang your shingle)
- Communications, public relations and media management plan
- Financing
- Coaching and presentation of Prospectus to AnyKey's private angel investor network
- Presentment to external angel investor networks
- Presentment to venture capital firms
AnyKey offers a host of services, some clients need more or less help than others and we are always happy to adapt our approach to suit the needs of the client we are serving. In general, though, all the above activities are necessary, and by being involved early on with the entrepreneur we can help expose unwarranted assumptions (show stoppers) and find some sweet spots in the marketplace together with our client.
